Web Design Specialist (with Pardot experience)

The Web Design Specialist plays an important role in the organization by performing a number of activities directly related to the company’s marketing functions. The role is primarily responsible, under moderate to intermittent direction, for the conceptual development, direction, delivery, buy-in, and production of visual design. Key Responsibilities • Design digital materials including websites, landing pages, microsites, email campaigns, and social media assets. • Create user-centered, conversion-focused UX/UI designs for responsive web and marketing experiences. • Translate business goals, audience insights, and marketing objectives into intuitive and engaging digital solutions. • Apply conceptual thinking and design strategy to develop creative concepts based on user needs, market research, and technical constraints. • Present design concepts, rationale, and solutions clearly to stakeholders and secure buy-in when required. • Collaborate with designers, copywriters, project managers, and front-end developers to deliver cohesive digital experiences. • Work within CMS environments (WordPress preferred) to design and support digital implementations. • Assist with front-end development for small projects when necessary and collaborate closely with development teams. • Design and test HTML email campaigns to ensure deliverability and cross-client compatibility. • Maintain consistent brand standards across all digital touchpoints and create supporting style guides or brand guidelines when needed. • Apply responsive design and accessibility (ADA) best practices across digital experiences. • Manage creative workflows including file organization, version control, and design approval processes. • Meet with internal stakeholders to gather requirements, clarify project goals, and deliver creative solutions within agreed timelines. • Stay informed on emerging UX/UI, web, and digital marketing trends and propose process improvements to enhance team efficiency and asset adoption. • Provide guidance and creative input to team members to foster strong collaboration and high-quality outcomes. • Design print materials as needed to support broader marketing initiatives. Skills, Knowledge and Expertise • WordPress • Pardot (preferred; similar tools acceptable, but Pardot experience is ideal) • Unbounce (or similar landing page tools) • Figma • Adobe Creative Suite (especially Photoshop and Illustrator) • HTML, CSS, JavaScript • Familiarity with Adobe Workfront is a plus • Canva knowledge is optional but nice to have Benefits • Above market salary • HMO on Day 1 for principal and two dependents • Government-mandated benefits • Performance-based Incentives • Quarterly Company Events • 1,000 PHP De Minimis • Equipment and software provided Originally posted on Himalayas