Web Design Specialist

The Web Design Specialist plays an important role in the organization by performing a number of activities directly related to the company’s marketing functions. The role is primarily responsible, under moderate to intermittent direction, for the conceptual development, direction, delivery, buy-in, and production of visual design. Key Responsibilities • Design digital materials (websites, email marketing, landing pages, social media) for Pardot, corporate website, microsites, and corporate social media accounts. • Apply conceptual thinking to create high-quality creative solutions across multiple platforms; effectively bringing together customers’ needs, Guild business goals, technical realities, and creativity. • Develop sound creative concepts that take into consideration customers’ needs (target demographic), market research data results, and technology. • Effectively communicate conceptual ideas, detailed design, and design rationale both verbally and visually to the creative design manager. • Present creative concepts to stakeholders and get buy-ins when needed. • Translate creative concepts into designs. • Submit creative deliverables within the agreed-upon deadline and estimated production time. • Meet with internal customers to discuss requirements or project goals as needed. • Collaborate effectively with other team members, including designers, copywriters, and project managers. • Work closely with front-end developers and help with development when necessary (small projects). • Guide and advise fellow employees in the creative process to foster stronger working relationships and solutions. • Keep informed on the latest design and web trends. • Manage the creative design approval process as needed. • Ensure that customers’ experience with the brand is consistent with brand guidelines. • Create additional style guides and brand guidelines to supplement and support digital needs. • Follow consistent processes and standard resources to name, file, and archive work consistently. • Propose process improvements that would enable greater adoption of assets created and greater efficiency for limited resources (print and web). • Design print materials as needed. • Perform other duties as assigned. Skills, Knowledge and Expertise • WordPress • Pardot (preferred; similar tools acceptable, but Pardot experience is ideal) • Unbounce (or similar landing page tools) • Figma • Adobe Creative Suite (especially Photoshop and Illustrator) • HTML, CSS, JavaScript • Familiarity with Adobe Workfront is a plus • Canva knowledge is optional but nice to have Benefits • Above market salary • HMO on Day 1 for principal and two dependents • Government-mandated benefits • Performance-based Incentives • Quarterly Company Events • 1,000 PHP De Minimis • Equipment and software provided Originally posted on Himalayas