User Acquisition Manager

Fit4Me is looking for a User Acquisition Manager who will be responsible for scaling the performance marketing direction and driving revenue growth through web funnels. This role has a direct impact on business results: you will manage budgets, make decisions, and scale what generates profit. Key business KPIs for this role: • Keeping CPA within target benchmarks. • ROAS / ROI performance across advertising campaigns. • Scaling advertising budgets to $400,000+/month. This role is a great fit if you: • Want to own the performance direction and its financial results. • Think in terms of ROI and revenue impact. • Work autonomously and make data-driven decisions. • Know how to scale winning funnels and campaigns. • Have hands-on experience specifically with Google Ads. • Want to grow toward a Lead / Head of UA role. Impact Areas: • Launching, managing, and scaling advertising campaigns in Google Ads. • Managing budgets starting from $300,000 and distributing them effectively. • Achieving and maintaining target CPA / ROAS / ROI metrics. • Optimizing web funnels with a focus on improving conversion rates. • Analyzing campaign performance and making data-driven decisions. • Identifying growth opportunities and scaling profitable setups. • Collaborating with the marketing team to improve creatives. Tools: • Google Ads • Amplitude / Tableau. What we expect from you: • 2+ year of experience in User Acquisition / Performance Marketing. • Strong hands-on experience with Google Ads , including: Google Search, Demand Gen campaigns, Google Display Network (GDN). • Practical experience managing advertising budgets starting from $300,000/month. • Experience working with web funnels. • Understanding of key performance metrics: CPM, CTR, CPC, CR, CPA, ROAS, ROI, LTV. • A data-driven approach to campaign optimization and scaling. • Intermediate+ level of English. Nice to have: • Experience in Health & Fitness or B2C products. • Experience scaling campaigns across global markets. Hiring process: Interview with Recruiter → Interview with CMO → Final Interview with HRD → Job Offer 🚀 Originally posted on Himalayas