Senior Product Manager (responsible for Tier 1 geography)

We are a fast-growing iGaming operator managing multiple brands across Tier 1 markets. We are looking for a Product Manager who will take ownership of a dedicated market (GEO), continuously improve the player journey, drive commercial performance, and make product decisions based on data, customer insights, and business impact. This is a hands-on product role for someone who enjoys solving business problems, optimizing conversion funnels, and collaborating across multiple teams to deliver measurable results Requirements • 4+ years of Product Management experience within the iGaming industry . • Proven experience owning commercial product metrics such as GGR, NGR, Bonus Cost, Conversion Rate, Retention, or LTV. • Strong understanding of player lifecycle and end-to-end conversion funnels. • Experience designing and optimizing registration, activation, deposit, and retention journeys. • Experience adapting product experiences and offers for different traffic acquisition channels. • Strong analytical mindset with the ability to make data-driven product decisions. • Hands-on experience running A/B tests and validating hypotheses through experimentation. • Experience conducting competitor analysis and transforming market insights into product initiatives. • Experience working closely with cross-functional teams including Marketing, CRM, Payments, Analytics, Development, and Operations. • Excellent stakeholder management and communication skills with the ability to influence without direct authority. • Strong ownership mindset with the ability to independently drive initiatives from discovery through delivery. • Ability to prioritize work based on measurable business impact rather than assumptions. • Comfortable working in a fast-paced product environment with multiple priorities. Nice to Have • Experience managing products across multiple GEOs or brands. • Experience optimizing payment conversion and cashier flows. • Knowledge of VIP player lifecycle and loyalty mechanics. • Experience with casino and sportsbook cross-sell strategies. • Experience working in multi-license or regulated environments. Responsibilities Market Ownership • Own the commercial performance of a dedicated GEO across multiple brands. • Monitor and continuously improve key business KPIs including GGR, NGR, Bonus Cost, Reg2Dep, Activation Rate, FTD Volume, Retention, Churn, and Redeposit Rate. • Identify growth opportunities based on player behaviour, analytics, and business performance. Funnel Optimization • Own and continuously optimize the complete player journey, including: • Registration • Activation • First Deposit • Welcome Journey • Bonus Strategy • Reload Promotions • On-site Experience • Retention Mechanics • Adapt product experiences and promotional mechanics for different traffic sources and acquisition channels. Product Strategy & Prioritization • Identify product opportunities using business data, customer insights, and market research. • Prepare evidence-based product proposals and prioritize initiatives based on expected business impact. • Work closely with Product Owners and Delivery teams to ensure timely delivery of product improvements. Cross-functional Collaboration • Partner daily with Marketing teams to optimize acquisition funnels, landing pages, player quality, and promotional offers. • Collaborate with CRM and Retention teams on lifecycle communications and engagement strategies. • Work with Payments teams to improve cashier experience, deposit success rate, and local payment coverage. • Partner with Casino and Sportsbook teams to improve player engagement and cross-sell opportunities. • Collaborate with VIP, Customer Support, Analytics, and Product teams to continuously improve the player experience and business performance. Competitor & Market Research • Continuously monitor competitors within your market. • Analyze competitor products, onboarding flows, bonus mechanics, payment methods, and promotional strategies. • Translate market insights into actionable product initiatives. Customer Research • Conduct player interviews and surveys to better understand customer needs and behaviours. • Analyze customer feedback from Support, reviews, and other communication channels. • Use qualitative insights together with analytics to validate product decisions. Analytics & Experimentation • Define hypotheses and run A/B tests to validate product improvements. • Measure product performance through clear success metrics and continuously iterate based on results. • Present product insights and recommendations using data-backed analysis. Continuous Product Improvement • Own the product roadmap for your assigned market. • Continuously identify, prioritize, and deliver initiatives that improve player experience and commercial performance. • Build scalable product solutions that support long-term business growth. Benefits • Freedom to choose where to work: work from anywhere in the world with the freedom of remote options. • Flexibility: enjoy flexible working hours that let you balance your personal and professional life while staying focused on delivering great results. • Corporate English speaking club: improve your English proficiency with regular practice and expert guidance. • A Culture That Cares: thrive in a friendly environment where a strong corporate culture builds connections, drives innovation, and makes you feel truly valued. • Comfort Fuels Success: experience comfortable conditions that inspire productivity and foster professional growth, giving you the tools and space to excel. • Accelerate Your Growth: seize career advancement opportunities in a rapidly expanding marketing company. As the company scales, so will your professional journey.