Performance Optimization Manager (Paid Search)

Responsibilities • Execute and optimize paid search campaigns across various search engines, with a focus on Google Ads. • Perform keyword research, create compelling ad copy, and optimize landing pages for better performance. • Monitor campaign metrics and make data-driven adjustments to improve CTRs and conversions. • Stay updated on industry trends and search engine algorithm changes to optimize campaign strategies. • Prepare reports on campaign performance and provide insights and recommendations for improvement. • Collaborate with the English-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns. Job requirements • Minimum of 2 years of hands-on experience in managing paid search campaigns, preferably with a focus on Google Ads. • Strong knowledge of search engine marketing principles, best practices, and industry trends. • Proficiency in Google Ads and Google Analytics. • Analytical mindset with the ability to interpret and derive actionable insights from campaign data. • Fluent English (B2+).