Influencer Manager

NovaKid is a global leader in online English education for children aged 4–12, serving 100000+ students across 50+ countries. We are now looking fo an experienced Influencer Manager. The Influencer Manager owns end-to-end execution of influencer and celebrity marketing campaigns for one or more regional markets, turning creator partnerships into new-user acquisition. The role sits at the intersection of talent relations, content strategy, budget execution, and cross-functional coordination with performance marketing (PPC) and creative teams. Celebrity & Creator Partnerships • Source and identify celebrities and creators fit for the brand and market • Lead outreach and negotiate contract terms, fees, and deliverables • Draw up and manage contracts, including renewals and terminations • Maintain relationships with talent and their representatives (agents, managers) across markets • Track partnership status from first contact through content delivery and payment Creator Briefs & Content Strategy • Write creator briefs: story concepts, key messages, tone, and format requirements per market/celebrity • Set and enforce editorial rules to keep content on-brand and compliant • Review content drafts for quality, natural/native-sounding language, and message accuracy before publishing • Adapt campaign concepts to local market nuances (language, culture, regulatory constraints) • Coordinate revisions with creators and internal creative resources Campaign & Budget Management • Plan campaign timelines and deliverables against acquisition targets • Prioritize and sequence spend across markets during high-volume periods (e.g. Back to School) • Coordinate partnership ad activation with the PPC team to keep paid spend flowing • Track budget allocation and flag risks from delays (e.g. late celebrity deliverables) • Balance urgent, high-priority regions against steady-state markets Agency & Vendor Management • Manage external influencer-sourcing agencies per market (e.g. regional creator agencies) • Assign and monitor regional coverage across markets to ensure consistent execution • Evaluate agency performance and reallocate coverage as market needs shift Administrative Operations • Prepare and process contracts and invoices for celebrities, creators, and agencies • Set up and track promo codes tied to campaigns • Log and monitor PPC-related and other cross-functional tasks (e.g. in Jira) Reporting & Analytics • Track sales and CAC (customer acquisition cost) performance by market and period • Report on campaign metrics such as bookings, trials, and sales predictions • Summarize period-over-period and year-over-year performance against targets • Flag and correct data-interpretation issues before they reach leadership • Prepare weekly/monthly status updates and reports for cross-functional stakeholders Requirements What you bring: • minimum 3 years of influencer marketing experience covering several countries; • experience with European influencers and agencies is preferable; • Fluent English; What we offer: • Fully remote work. • A chance to shape the future of AI-driven education. • A fun, dynamic team that loves building innovative products. • Unlimited holidays – because we trust you to deliver. Originally posted on Himalayas