GTM Growth Lead (ABM)

Forager is a fast-growing data-as-a-service platform providing high-accuracy people and company data to platforms and teams that rely on data to power GTM and recruiting workflows. We’re building a repeatable, scalable outbound GTM engine targeting data-driven SaaS platforms (sales tech, recruiting tech, AI tools, and data platforms). This is a high-impact role working directly with the founder to design and execute that system from the ground up. The Role We’re hiring a GTM Growth Lead (ABM) to build and own our outbound pipeline engine. This is not a traditional growth marketing role . The focus is: • outbound ABM • pipeline creation • system design • experimentation • sales enablement You will define who we target, how we prioritize accounts, how we engage them, and how we build a repeatable, signal-driven GTM engine. What You’ll Do • Build and maintain the TAM • Define ICP, segmentation, and targeting • Create an evergreen system to identify high-fit accounts • Develop account scoring (Tier 1 / Tier 2 / Tier 3) • Own the outbound motion • Design messaging and sequences (email + LinkedIn) • Work directly with SDR to improve reply rates and meeting conversion • Run weekly experiments (targeting, messaging, offers) • Build the GTM system • Connect TAM → CRM → outbound workflows • Ensure accounts and contacts are enriched and up to date • Define tracking for pipeline and engagement • Develop signal-driven outreach • Identify triggers (hiring, product launches, funding, etc.) • Build a system to prioritize accounts based on signals • Create playbooks and enable the team • Develop repeatable ABM playbooks (1:1 and scaled) • Build messaging templates and objection handling • Train SDRs and document processes for scale • Support deal execution • Help create assets (case studies, calculators, data samples) • Incorporate sales feedback into messaging and targeting What Success Looks Like • Consistent Sales-Accepted Tier 1 / Tier 2 meetings held • Strong outbound conversion (reply rate → meeting rate) • A clear, repeatable outbound playbook Measurable pipeline contribution from outbound Important Note: This role is focused on outbound pipeline creation and ABM execution , not paid acquisition or traditional growth marketing. Requirements • Proven experience building outbound / ABM pipeline • Track record of generating qualified meetings or pipeline • Strong understanding of ICP, targeting, and messaging • Hands-on operator (not just strategy) • Comfortable working in a fast-paced startup • Deep experience with Clay, Sales Nav, or sequencing tools • Experience with SaaS platforms (GTM, recruiting, data, AI) • Experience training SDRs and building playbooks Benefits • Build the outbound GTM engine from scratch • Work directly with the founder • High ownership and visible impact on revenue • Opportunity to shape how the company scales